A/B Testing Tools
Top companies in category by LLM model mentions
A/B Testing Tools are software platforms used to compare two or more versions of a webpage, app screen, email, or other digital experience to see which performs better. They help businesses test changes to design, messaging, layouts, calls to action, and user flows using controlled experiments and measurable results. In many cases, teams looking for the best A/B testing software use these tools to make decisions based on data rather than assumptions.
Marketing teams, product managers, growth specialists, and UX researchers commonly use A/B Testing Tools to improve conversion rates, engagement, and customer retention. These top A/B testing tools support use cases such as landing page optimization, feature validation, checkout testing, and campaign performance analysis across web and mobile channels.
Common features include experiment setup, audience segmentation, traffic allocation, statistical analysis, goal tracking, and reporting dashboards. Many platforms also offer multivariate testing, personalization, integrations with analytics and CRM systems, and collaboration features for cross-functional teams. By identifying which variations perform better, A/B Testing Tools can help organizations reduce risk, prioritize effective changes, and improve the return on digital initiatives.
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1Crazy Egg crazyegg.comCATEGORY RANK #1— no change
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GrowthBook growthbook.ioCATEGORY RANK #2— no change -
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Mida mida.soCATEGORY RANK #3— no change -
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Kameleoon kameleoon.comCATEGORY RANK #4— no change -
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Varify varify.ioCATEGORY RANK #5— no change -
6Convert convert.comCATEGORY RANK #6— no change
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Analytics-Toolkit analytics-toolkit.comCATEGORY RANK #7— no change -
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Thumbnail Test thumbnailtest.comCATEGORY RANK #8— no change -
9SiTest sitest.jpCATEGORY RANK #9▲ +4
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AB Split Test absplittest.comCATEGORY RANK #10▲ +4 -
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Squad Inc. squadbeyond.comCATEGORY RANK #11▲ +4 -
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Shoplift shoplift.aiCATEGORY RANK #12▼ -2 -
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Humblytics humblytics.comCATEGORY RANK #13— no change -
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Ax ax.devCATEGORY RANK #14▼ -3 -
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Webyn webyn.aiCATEGORY RANK #16— no change -
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Zyro zyro.worldCATEGORY RANK #18— no change -
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Optibase optibase.ioCATEGORY RANK #20▼ -2 -
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Pathmonk pathmonk.comCATEGORY RANK #22— no change -
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Webtrends Optimize webtrends-optimize.comCATEGORY RANK #23▼ -11 -
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Optimize Next optimize-next.comCATEGORY RANK #24— no change -
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Wingify wingify.comCATEGORY RANK #25— no change -
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Neon Blue neonblue.aiCATEGORY RANK #26— no change -
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Dalton getdalton.comCATEGORY RANK #27— no change -
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TestMySearch testmysearch.comCATEGORY RANK #28▼ -8 -
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Banana Splash banana-splash.comCATEGORY RANK #29— no change -
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ABTestResult abtestresult.comCATEGORY RANK #30▼ -9 -
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pagent pagent.aiCATEGORY RANK #31▼ -9 -
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33GoodUI goodui.orgCATEGORY RANK #33▼ -10
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Hoptimist hoptimist.comCATEGORY RANK #35— no change -
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Intelligems intelligems.ioCATEGORY RANK #36— no change -
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FigPii figpii.comCATEGORY RANK #38▼ -29 -
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Performance Now performancenow.appCATEGORY RANK #39— no change -
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PulseCRO pulsecro.comCATEGORY RANK #40— no change -
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Convertly convertly.deCATEGORY RANK #41— no change -
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Ablit ablit.devCATEGORY RANK #42— no change -
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Kirro kirro.ioCATEGORY RANK #43— no change -
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Delivering Growth user-growth.comCATEGORY RANK #44— no change -
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HiGrowth higrowth.euCATEGORY RANK #46— no change -
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UpGrade upgradeplatform.orgCATEGORY RANK #48— no change -
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ExperimentHQ experimenthq.ioCATEGORY RANK #49— no change -
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Trident AB tridentab.comCATEGORY RANK #51— no change -
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Eppo eppo.cloudCATEGORY RANK #52— no change -
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Sigmize sigmize.comCATEGORY RANK #54— no change -
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DoWhatWorks dowhatworks.ioCATEGORY RANK #55— no change -
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SellCheck sellcheck.comCATEGORY RANK #56— no change -
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Eyeofcloud eyeofcloud.comCATEGORY RANK #57— no change -
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Success Path successpath.aiCATEGORY RANK #59— no change -
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Reficio reficio.ioCATEGORY RANK #60— no change -
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Blur Test blurtest.comCATEGORY RANK #62— no change -
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AB-Labz ab-labz.comCATEGORY RANK #63— no change -
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ezbot ezbot.aiCATEGORY RANK #65— no change -
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ABConvert abconvert.ioCATEGORY RANK #66— no change -
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Convertize smart-persuasion.comCATEGORY RANK #67— no change -
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VWO 565con.comCATEGORY RANK #68— no change -
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Tweeker tweeker.ioCATEGORY RANK #69— no change -
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Tontine tontine.aiCATEGORY RANK #70— no change -
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Grona grona.aiCATEGORY RANK #72— no change -
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Validate Idea validateidea.ioCATEGORY RANK #73— no change -
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Keak keak.comCATEGORY RANK #74— no change -
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GemX gemexp.netCATEGORY RANK #75— no change -
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Support Sandbox support-sandbox.comCATEGORY RANK #76— no change -
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TwoOrbits twoorbits.comCATEGORY RANK #78— no change -
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Brainsight brainsight.appCATEGORY RANK #79— no change -
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Experimentation Labs experimentationlabs.comCATEGORY RANK #81— no change -
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Conductrics conductrics.comCATEGORY RANK #82— no change -
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PageTest.AI pagetest.aiCATEGORY RANK #83— no change -
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ExP Platform exp-platform.comCATEGORY RANK #84— no change -
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MetriFi metrifi.comCATEGORY RANK #85— no change -
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Lihi lihi.ioCATEGORY RANK #88— no change -
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ABsmartly absmartly.comCATEGORY RANK #89— no change -
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Relevic relevic.comCATEGORY RANK #90— no change -
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APOLLO Optimize apollo-optimize.comCATEGORY RANK #91— no change -
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SearchPilot searchpilot.comCATEGORY RANK #92— no change -
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Entail AI entail.aiCATEGORY RANK #93— no change -
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Croct croct.comCATEGORY RANK #94— no change
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