humm is a flexible point-of-sale financing platform that enables consumers to borrow up to $50,000 for large purchases across various industries, including health, home improvement, and retail. The company provides merchants with a digital payment solution that allows customers to split costs into manageable fortnightly or monthly repayments over terms extending up to ten years. Operating under the National Credit Code, humm facilitates cash flow management for both borrowers and merchant partners through its integrated app and network.

LLM mention score The LLM mention score is the total number of mentions of this brand in different LLM chatbots, normalized to the scale from 0 to 100. You can get actual, non-normalized numbers via the LLM Mention API from DataForSEO.

Normalized 0–100 · last 8 weeks

DataForSEO API

Get LLM mention data of any company via DataForSEO API

Get access to the structured data on keyword, brand, and website mentions in LLMs, including metrics like AI search volume, impressions, and mentions count. 

How to get LLM mention data →
// Fetch humm mentions
POST v3/ai_optimization/llm_mentions/search/live
[
    {
        "target": [
            {
                "keyword": "humm",
                "search_scope": ["any"]
            }
        ],
        "platform": "chat_gpt",
        "order_by" : ["ai_search_volume,desc"]
    }
]