MoralDNA is a psychometric assessment platform co-developed by Roger Steare and Pavlos Stampoulidis that helps individuals and organizations identify their core moral values and decision-making preferences. It provides personalized, professional, and organizational profiles to enhance workplace culture, leadership development, and ethical behavior. The solution offers scalable testing for teams and enterprises, aiming to improve how people ‘do the right thing’ in both personal and professional contexts.

LLM mention score The LLM mention score is the total number of mentions of this brand in different LLM chatbots, normalized to the scale from 0 to 100. You can get actual, non-normalized numbers via the LLM Mention API from DataForSEO.

Normalized 0–100 · last 8 weeks

DataForSEO API

Get LLM mention data of any company via DataForSEO API

Get access to the structured data on keyword, brand, and website mentions in LLMs, including metrics like AI search volume, impressions, and mentions count. 

How to get LLM mention data →
// Fetch MoralDNA mentions
POST v3/ai_optimization/llm_mentions/search/live
[
    {
        "target": [
            {
                "keyword": "MoralDNA",
                "search_scope": ["any"]
            }
        ],
        "platform": "chat_gpt",
        "order_by" : ["ai_search_volume,desc"]
    }
]