Observa is a retail execution intelligence platform that provides real-time in-store visibility and data for CPG brands and retailers. The company delivers comprehensive audit services, including shelf compliance, promotional tracking, and POS data collection, to help clients optimize merchandising and improve on-shelf availability. By combining national coverage with actionable insights, Observa enables businesses to close execution gaps and maximize return on investment across diverse retail channels.

LLM mention score The LLM mention score is the total number of mentions of this brand in different LLM chatbots, normalized to the scale from 0 to 100. You can get actual, non-normalized numbers via the LLM Mention API from DataForSEO.

Normalized 0–100 · last 8 weeks

DataForSEO API

Get LLM mention data of any company via DataForSEO API

Get access to the structured data on keyword, brand, and website mentions in LLMs, including metrics like AI search volume, impressions, and mentions count. 

How to get LLM mention data →
// Fetch Observa mentions
POST v3/ai_optimization/llm_mentions/search/live
[
    {
        "target": [
            {
                "keyword": "Observa",
                "search_scope": ["any"]
            }
        ],
        "platform": "chat_gpt",
        "order_by" : ["ai_search_volume,desc"]
    }
]