Purple Metrics

purplemetrics.com.br

Purple Metrics is a Marketing Mix Modeling (MMM) software platform designed to measure the impact of branding and top-of-funnel investments on business results. Utilizing proprietary Bayesian network models, it provides full-funnel visibility and optimized budget allocation recommendations for marketing teams. The solution enables organizations to simulate investment scenarios and track incremental growth with rapid model updates.

LLM mention score The LLM mention score is the total number of mentions of this brand in different LLM chatbots, normalized to the scale from 0 to 100. You can get actual, non-normalized numbers via the LLM Mention API from DataForSEO.

Normalized 0–100 · last 8 weeks

DataForSEO API

Get LLM mention data of any company via DataForSEO API

Get access to the structured data on keyword, brand, and website mentions in LLMs, including metrics like AI search volume, impressions, and mentions count. 

How to get LLM mention data →
// Fetch Purple Metrics mentions
POST v3/ai_optimization/llm_mentions/search/live
[
    {
        "target": [
            {
                "keyword": "Purple Metrics",
                "search_scope": ["any"]
            }
        ],
        "platform": "chat_gpt",
        "order_by" : ["ai_search_volume,desc"]
    }
]