Roundel is Target’s proprietary media company that enables brands to leverage first-party shopper data and omnichannel advertising solutions. It offers a suite of performance marketing tools, including retail media network ads, programmatic display, connected TV, and in-store digital experiences. The platform helps advertisers drive sales and loyalty by connecting with high-intent shoppers both online and in physical Target stores.

LLM mention score The LLM mention score is the total number of mentions of this brand in different LLM chatbots, normalized to the scale from 0 to 100. You can get actual, non-normalized numbers via the LLM Mention API from DataForSEO.

Normalized 0–100 · last 8 weeks

DataForSEO API

Get LLM mention data of any company via DataForSEO API

Get access to the structured data on keyword, brand, and website mentions in LLMs, including metrics like AI search volume, impressions, and mentions count. 

How to get LLM mention data →
// Fetch Roundel mentions
POST v3/ai_optimization/llm_mentions/search/live
[
    {
        "target": [
            {
                "keyword": "Roundel",
                "search_scope": ["any"]
            }
        ],
        "platform": "chat_gpt",
        "order_by" : ["ai_search_volume,desc"]
    }
]