The Pass is a digital loyalty and rewards platform designed for the Australian hospitality industry, connecting consumers with over 200 pubs and bars. The service enables users to discover venues, order food and drinks, and earn redeemable credits through a tiered membership system. It serves as a B2B2C solution that drives customer engagement and repeat visits for participating hospitality venues while offering centralized rewards management.

LLM mention score The LLM mention score is the total number of mentions of this brand in different LLM chatbots, normalized to the scale from 0 to 100. You can get actual, non-normalized numbers via the LLM Mention API from DataForSEO.

Normalized 0–100 · last 8 weeks

DataForSEO API

Get LLM mention data of any company via DataForSEO API

Get access to the structured data on keyword, brand, and website mentions in LLMs, including metrics like AI search volume, impressions, and mentions count. 

How to get LLM mention data →
// Fetch The Pass mentions
POST v3/ai_optimization/llm_mentions/search/live
[
    {
        "target": [
            {
                "keyword": "The Pass",
                "search_scope": ["any"]
            }
        ],
        "platform": "chat_gpt",
        "order_by" : ["ai_search_volume,desc"]
    }
]