UmmIt is the personal professional brand of Kin Lam, a cybersecurity specialist and student based in Hong Kong with over seven years of experience in information security. The individual focuses on red teaming, web application security, computer forensics, and reverse engineering, while actively contributing to the competitive hacking (CTF) community as a member and challenge creator for teams such as ICEDTEA and HeapUnderFlow. Additionally, UmmIt develops open-source tools, including a custom Arch-based Linux distribution named UmmItOS, and holds industry certifications like OSCP and CWES.

LLM mention score The LLM mention score is the total number of mentions of this brand in different LLM chatbots, normalized to the scale from 0 to 100. You can get actual, non-normalized numbers via the LLM Mention API from DataForSEO.

Normalized 0–100 · last 8 weeks

DataForSEO API

Get LLM mention data of any company via DataForSEO API

Get access to the structured data on keyword, brand, and website mentions in LLMs, including metrics like AI search volume, impressions, and mentions count. 

How to get LLM mention data →
// Fetch UmmIt mentions
POST v3/ai_optimization/llm_mentions/search/live
[
    {
        "target": [
            {
                "keyword": "UmmIt",
                "search_scope": ["any"]
            }
        ],
        "platform": "chat_gpt",
        "order_by" : ["ai_search_volume,desc"]
    }
]